WarpDriven Price testing (FMCG): ethics and legality—what’s allowed? Image Source: statics.mylandingpages.co Price testing in FMCG means running controlled experiments—like A/B prices online, split-store pilots, limited‑time discounts, or regional trials—to learn how d... 1 set 2025 Viaggi
WarpDriven Holdout Design for Triggered Emails and Push Notifications (2025 Best Practices for eCommerce & SaaS) Image Source: statics.mylandingpages.co If you automate lifecycle messaging but can’t prove incremental lift, you’re flying blind. Holdouts are how you move from correlation to causation. In practice,... 1 set 2025 Viaggi
WarpDriven Measuring Search Algorithm Changes: Query Intent Buckets & KPIs Image Source: statics.mylandingpages.co If you’re tuning search in 2025—on-site search for eCommerce/SaaS or measuring Google’s changes—aggregate KPIs will mislead you. A change that lifts “average CT... 1 set 2025 Viaggi
WarpDriven Real-time Personalization with Warehouse-Native or Reverse ETL Stacks (2025 Best Practices) Image Source: statics.mylandingpages.co As someone who has shipped real-time personalization in both eCommerce and enterprise SaaS over the last few years, I’ve learned that success is less about pick... 1 set 2025 Viaggi
WarpDriven Bandit vs Classic A/B for Homepage Hero Rotation—How to Choose (2025) Image Source: statics.mylandingpages.co If your homepage hero is the front door to your business, your rotation strategy is the doorman: it decides who gets in first, how long they linger, and whether... 31 ago 2025
WarpDriven Experiment Guardrails When Discounts Are Live Site‑wide Image Source: statics.mylandingpages.co If you’ve ever run a site‑wide discount and tried to A/B anything at the same time, you know how quickly “great uplift” can turn into margin leaks, stockouts, a... 31 ago 2025
WarpDriven A/B Testing PDP Layouts at Scale Without Hurting SEO (2025) Image Source: statics.mylandingpages.co If you run a large catalog, you can’t afford conversion lift at the expense of organic visibility. This playbook distills the workflows I’ve used to ship hundre... 31 ago 2025
WarpDriven Personalized recommendations: event features that actually move revenue (2025) Image Source: statics.mylandingpages.co If personalization isn’t tied to revenue in 2025, it’s theater. The playbook that consistently works now is event-driven, privacy-first, and measurable. Across ... 31 ago 2025
WarpDriven Deferred Deep Link Attribution Pitfalls in Direct‑to‑App Journeys (2025) Image Source: statics.mylandingpages.co Direct‑to‑app journeys sound simple: someone taps your ad, email, social post, or a QR code, installs your app, and lands on the exact product or offer you prom... 30 ago 2025
WarpDriven Affiliate Cannibalization: Separating Discovery vs. Coupon Hunting Without Killing Conversion Image Source: statics.mylandingpages.co Affiliate cannibalization happens when lower‑funnel, discount‑oriented partners (coupon/deal, cashback/loyalty, browser extensions) capture credit and margin on... 30 ago 2025
WarpDriven Best Practices for Attributing Connected TV (CTV) Ad Exposures to Web Conversions and Purchase Events in 2025 Image Source: statics.mylandingpages.co If your CFO still thinks CTV is “nice awareness,” 2025 is your year to prove otherwise. With the right instrumentation, privacy-safe identity, and triangulation... 30 ago 2025
WarpDriven Organic discovery through AI Overviews—how to attribute the effect (2025 Best Practices) Image Source: statics.mylandingpages.co If you’re trying to prove the business impact of AI Overviews (Google’s SGE-style experiences and the emerging AI Mode), you’ve already learned the hard truth o... 30 ago 2025
