WarpDriven Price testing (FMCG): ethics and legality—what’s allowed? Image Source: statics.mylandingpages.co Price testing in FMCG means running controlled experiments—like A/B prices online, split-store pilots, limited‑time discounts, or regional trials—to learn how d... 1 sept. 2025 Viajes
WarpDriven Holdout Design for Triggered Emails and Push Notifications (2025 Best Practices for eCommerce & SaaS) Image Source: statics.mylandingpages.co If you automate lifecycle messaging but can’t prove incremental lift, you’re flying blind. Holdouts are how you move from correlation to causation. In practice,... 1 sept. 2025 Viajes
WarpDriven Measuring Search Algorithm Changes: Query Intent Buckets & KPIs Image Source: statics.mylandingpages.co If you’re tuning search in 2025—on-site search for eCommerce/SaaS or measuring Google’s changes—aggregate KPIs will mislead you. A change that lifts “average CT... 1 sept. 2025 Viajes
WarpDriven Real-time Personalization with Warehouse-Native or Reverse ETL Stacks (2025 Best Practices) Image Source: statics.mylandingpages.co As someone who has shipped real-time personalization in both eCommerce and enterprise SaaS over the last few years, I’ve learned that success is less about pick... 1 sept. 2025 Viajes
WarpDriven Bandit vs Classic A/B for Homepage Hero Rotation—How to Choose (2025) Image Source: statics.mylandingpages.co If your homepage hero is the front door to your business, your rotation strategy is the doorman: it decides who gets in first, how long they linger, and whether... 31 ago. 2025 Viajes
WarpDriven Experiment Guardrails When Discounts Are Live Site‑wide Image Source: statics.mylandingpages.co If you’ve ever run a site‑wide discount and tried to A/B anything at the same time, you know how quickly “great uplift” can turn into margin leaks, stockouts, a... 31 ago. 2025 Viajes
WarpDriven A/B Testing PDP Layouts at Scale Without Hurting SEO (2025) Image Source: statics.mylandingpages.co If you run a large catalog, you can’t afford conversion lift at the expense of organic visibility. This playbook distills the workflows I’ve used to ship hundre... 31 ago. 2025 Viajes
WarpDriven Personalized recommendations: event features that actually move revenue (2025) Image Source: statics.mylandingpages.co If personalization isn’t tied to revenue in 2025, it’s theater. The playbook that consistently works now is event-driven, privacy-first, and measurable. Across ... 31 ago. 2025 Viajes
WarpDriven Deferred Deep Link Attribution Pitfalls in Direct‑to‑App Journeys (2025) Image Source: statics.mylandingpages.co Direct‑to‑app journeys sound simple: someone taps your ad, email, social post, or a QR code, installs your app, and lands on the exact product or offer you prom... 30 ago. 2025 Viajes
WarpDriven Affiliate Cannibalization: Separating Discovery vs. Coupon Hunting Without Killing Conversion Image Source: statics.mylandingpages.co Affiliate cannibalization happens when lower‑funnel, discount‑oriented partners (coupon/deal, cashback/loyalty, browser extensions) capture credit and margin on... 30 ago. 2025 Viajes
WarpDriven Best Practices for Attributing Connected TV (CTV) Ad Exposures to Web Conversions and Purchase Events in 2025 Image Source: statics.mylandingpages.co If your CFO still thinks CTV is “nice awareness,” 2025 is your year to prove otherwise. With the right instrumentation, privacy-safe identity, and triangulation... 30 ago. 2025 Viajes
WarpDriven Organic discovery through AI Overviews—how to attribute the effect (2025 Best Practices) Image Source: statics.mylandingpages.co If you’re trying to prove the business impact of AI Overviews (Google’s SGE-style experiences and the emerging AI Mode), you’ve already learned the hard truth o... 30 ago. 2025 Viajes
