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Industry

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A/B Testing PDP Layouts at Scale Without Hurting SEO (2025)

A/B Testing PDP Layouts at Scale Without Hurting SEO (2025)

Image Source: statics.mylandingpages.co If you run a large catalog, you can’t afford conversion lift at the expense of organic visibility. This playbook distills the workflows I’ve used to ship hundre...

31/08/2025

Personalized recommendations: event features that actually move revenue (2025)

Personalized recommendations: event features that actually move revenue (2025)

Image Source: statics.mylandingpages.co If personalization isn’t tied to revenue in 2025, it’s theater. The playbook that consistently works now is event-driven, privacy-first, and measurable. Across ...

31/08/2025

Deferred Deep Link Attribution Pitfalls in Direct‑to‑App Journeys (2025)

Deferred Deep Link Attribution Pitfalls in Direct‑to‑App Journeys (2025)

Image Source: statics.mylandingpages.co Direct‑to‑app journeys sound simple: someone taps your ad, email, social post, or a QR code, installs your app, and lands on the exact product or offer you prom...

30/08/2025

Affiliate Cannibalization: Separating Discovery vs. Coupon Hunting Without Killing Conversion

Affiliate Cannibalization: Separating Discovery vs. Coupon Hunting Without Killing Conversion

Image Source: statics.mylandingpages.co Affiliate cannibalization happens when lower‑funnel, discount‑oriented partners (coupon/deal, cashback/loyalty, browser extensions) capture credit and margin on...

30/08/2025

Best Practices for Attributing Connected TV (CTV) Ad Exposures to Web Conversions and Purchase Events in 2025

Best Practices for Attributing Connected TV (CTV) Ad Exposures to Web Conversions and Purchase Events in 2025

Image Source: statics.mylandingpages.co If your CFO still thinks CTV is “nice awareness,” 2025 is your year to prove otherwise. With the right instrumentation, privacy-safe identity, and triangulation...

30/08/2025

Organic discovery through AI Overviews—how to attribute the effect (2025 Best Practices)

Organic discovery through AI Overviews—how to attribute the effect (2025 Best Practices)

Image Source: statics.mylandingpages.co If you’re trying to prove the business impact of AI Overviews (Google’s SGE-style experiences and the emerging AI Mode), you’ve already learned the hard truth o...

30/08/2025

Incrementality Testing for Paid Social in 2025: Geo vs PSAs vs Ghost Ads

Incrementality Testing for Paid Social in 2025: Geo vs PSAs vs Ghost Ads

Image Source: statics.mylandingpages.co Incrementality is the single most defensible way to prove whether paid social actually drives outcomes beyond what would have happened anyway. In 2025—amid ATT,...

29/08/2025

Last-click is dead? Event-based multi-touch attribution for ecommerce (2025)

Last-click is dead? Event-based multi-touch attribution for ecommerce (2025)

Image Source: statics.mylandingpages.co If you’re still reporting with last-click, you’re almost certainly misallocating spend. In 2024, I audited a mid-market D2C brand where branded search “printed”...

29/08/2025

Influencer Tracking Without Coupon Codes: Clean Rooms and Uplift Tests That Actually Work

Influencer Tracking Without Coupon Codes: Clean Rooms and Uplift Tests That Actually Work

Image Source: statics.mylandingpages.co If you’re still proving influencer ROI with coupon codes and last‑click links, you’re leaving accuracy—and budget—on the table. In 2025, the bar is privacy‑firs...

29/08/2025

Measuring Creative Fatigue With Session Quality Signals (2025)

Measuring Creative Fatigue With Session Quality Signals (2025)

Image Source: statics.mylandingpages.co If you only watch CTR, you’ll miss creative fatigue until it’s expensive. The fastest, most reliable way I’ve found to catch fatigue early is to pair ad-platfor...

29/08/2025

Subscription LTV Under Churn Shocks in 2025 (Pricing and Logistics)

Subscription LTV Under Churn Shocks in 2025 (Pricing and Logistics)

Image Source: statics.mylandingpages.co I’ve lived through the “perfect storm” more than once: a necessary 12% price increase goes live the same week a major carrier misses SLAs across two regions. Wi...

28/08/2025

Marketing Mix Modeling vs. MTA for DTC in 2025: What to Trust and When

Marketing Mix Modeling vs. MTA for DTC in 2025: What to Trust and When

Image Source: statics.mylandingpages.co TL;DR In 2025, neither MMM nor MTA is a silver bullet. Use MMM for strategic allocation and long‑term planning; use MTA tactically for within‑channel optimizati...

28/08/2025

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