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Discount Dependency: Detecting Long‑Term Margin Erosion (2025 Best Practices)

Discount Dependency: Detecting Long‑Term Margin Erosion (2025 Best Practices)

Image Source: statics.mylandingpages.co If you’ve been leaning on bigger, more frequent discounts to hit the number, you’re not alone—and you’re likely paying for it in ways that don’t show up until i...

28/08/2025

How to Quantify Cross‑Sell and Attach Rate Uplift Post‑Purchase

How to Quantify Cross‑Sell and Attach Rate Uplift Post‑Purchase

Image Source: statics.mylandingpages.co If you run post‑purchase offers in 2025 (thank‑you page modals, order status page tiles, confirmation email/SMS), this guide shows exactly how to measure the tr...

28/08/2025

Churn Reasons Taxonomy from Event Streams & Survey Data—2025 Implementation Guide

Churn Reasons Taxonomy from Event Streams & Survey Data—2025 Implementation Guide

Image Source: statics.mylandingpages.co Are you building a churn reason taxonomy that actually drives retention using both behavioral event streams and survey feedback? This guide unlocks the step-by-...

26/08/2025

RFM vs Propensity Models for CRM Segmentation—When to Use Which (2025 Guide)

RFM vs Propensity Models for CRM Segmentation—When to Use Which (2025 Guide)

Image Source: statics.mylandingpages.co CRM segmentation is evolving rapidly in 2025. Whether you’re a marketer, analytics lead, or business decision-maker, the choice between classic RFM segmentation...

26/08/2025

Measuring the Impact of Loyalty Tiers on Repeat Purchase Rate: Best Practices for eCommerce in 2025

Measuring the Impact of Loyalty Tiers on Repeat Purchase Rate: Best Practices for eCommerce in 2025

Image Source: statics.mylandingpages.co Introduction: Why Loyalty Tier Analytics Drive 2025 eCommerce Success Ask any experienced eCommerce manager in 2025, and you’ll hear the same refrain: understan...

26/08/2025

Predicting Next-Best Action (NBA) for Lapsed Shoppers with Event Data: Best Practices for 2025

Predicting Next-Best Action (NBA) for Lapsed Shoppers with Event Data: Best Practices for 2025

Image Source: statics.mylandingpages.co Lapsed shoppers are no longer a lost cause. In 2025, AI-powered next-best action (NBA) strategies—grounded in unified event data—are turning reactivation into a...

26/08/2025

Win-Back Timing Experiments Using Browse-Abandon and Price-Drop Signals: Best Practices for 2025

Win-Back Timing Experiments Using Browse-Abandon and Price-Drop Signals: Best Practices for 2025

Image Source: statics.mylandingpages.co Why Win-Back Timing Matters—Beyond Cart-Abandon (2025) For experienced eCommerce retention and CRM marketers, 2025 brings both urgency and opportunity for maste...

25/08/2025

How to Build First-to-Second Purchase Uplift Models for FMCG (2025)

How to Build First-to-Second Purchase Uplift Models for FMCG (2025)

Image Source: statics.mylandingpages.co Unlocking the most valuable repeat customer is a 2025 imperative for every FMCG brand—here’s how to actually do it, with the latest uplift modeling frameworks, ...

25/08/2025

Refill Cadence Analytics for CPG Subscriptions (Consumption-Based Triggers): Best Practices for 2025

Refill Cadence Analytics for CPG Subscriptions (Consumption-Based Triggers): Best Practices for 2025

Image Source: statics.mylandingpages.co Introduction Subscription models for consumer packaged goods (CPG) are surging—yet the difference between brands that thrive and those that stagnate often comes...

25/08/2025

How to Perform Cohort Analysis for Seasonal Catalogs: Normalizing for Promo Periods

How to Perform Cohort Analysis for Seasonal Catalogs: Normalizing for Promo Periods

Image Source: statics.mylandingpages.co Scenario: The Promo Spike Trap in Catalog Analytics Imagine you're the analytics lead for an apparel retailer. Every time a new seasonal catalog launches, your ...

25/08/2025

Product Discovery Funnel: Search → Filter → PDP—How to Quantify Friction (2025 Best Practices)

Product Discovery Funnel: Search → Filter → PDP—How to Quantify Friction (2025 Best Practices)

Image Source: statics.mylandingpages.co Why Funnel Friction Quantification Matters in 2025 In eCommerce, friction in the product discovery funnel isn’t just a user annoyance—it’s conversion lost, rete...

24/08/2025

Measuring Payment Method Effects: PayPal, Apple Pay, and BNPL on Conversion Rate (CVR) and Average Order Value (AOV) in 2025

Measuring Payment Method Effects: PayPal, Apple Pay, and BNPL on Conversion Rate (CVR) and Average Order Value (AOV) in 2025

Image Source: statics.mylandingpages.co Why Payment Options Drive Real Results for eCommerce in 2025 In 2025, choosing the right mix of payment methods isn’t just convenience—it’s performance marketin...

24/08/2025

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