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Win-Back Timing Experiments Using Browse-Abandon and Price-Drop Signals: Best Practices for 2025

Win-Back Timing Experiments Using Browse-Abandon and Price-Drop Signals: Best Practices for 2025

Image Source: statics.mylandingpages.co Why Win-Back Timing Matters—Beyond Cart-Abandon (2025) For experienced eCommerce retention and CRM marketers, 2025 brings both urgency and opportunity for maste...

Aug 25, 2025

How to Build First-to-Second Purchase Uplift Models for FMCG (2025)

How to Build First-to-Second Purchase Uplift Models for FMCG (2025)

Image Source: statics.mylandingpages.co Unlocking the most valuable repeat customer is a 2025 imperative for every FMCG brand—here’s how to actually do it, with the latest uplift modeling frameworks, ...

Aug 25, 2025

Refill Cadence Analytics for CPG Subscriptions (Consumption-Based Triggers): Best Practices for 2025

Refill Cadence Analytics for CPG Subscriptions (Consumption-Based Triggers): Best Practices for 2025

Image Source: statics.mylandingpages.co Introduction Subscription models for consumer packaged goods (CPG) are surging—yet the difference between brands that thrive and those that stagnate often comes...

Aug 25, 2025

How to Perform Cohort Analysis for Seasonal Catalogs: Normalizing for Promo Periods

How to Perform Cohort Analysis for Seasonal Catalogs: Normalizing for Promo Periods

Image Source: statics.mylandingpages.co Scenario: The Promo Spike Trap in Catalog Analytics Imagine you're the analytics lead for an apparel retailer. Every time a new seasonal catalog launches, your ...

Aug 25, 2025

Product Discovery Funnel: Search → Filter → PDP—How to Quantify Friction (2025 Best Practices)

Product Discovery Funnel: Search → Filter → PDP—How to Quantify Friction (2025 Best Practices)

Image Source: statics.mylandingpages.co Why Funnel Friction Quantification Matters in 2025 In eCommerce, friction in the product discovery funnel isn’t just a user annoyance—it’s conversion lost, rete...

Aug 24, 2025

Measuring Payment Method Effects: PayPal, Apple Pay, and BNPL on Conversion Rate (CVR) and Average Order Value (AOV) in 2025

Measuring Payment Method Effects: PayPal, Apple Pay, and BNPL on Conversion Rate (CVR) and Average Order Value (AOV) in 2025

Image Source: statics.mylandingpages.co Why Payment Options Drive Real Results for eCommerce in 2025 In 2025, choosing the right mix of payment methods isn’t just convenience—it’s performance marketin...

Aug 24, 2025

Mobile App vs Mobile Web Checkout Performance: Split-Funnel Analysis (2025)

Mobile App vs Mobile Web Checkout Performance: Split-Funnel Analysis (2025)

Image Source: statics.mylandingpages.co Why Split-Funnel Analysis Matters for Mobile Checkout in 2025 With mobile commerce now driving over 68% of eCommerce traffic ( VennApps ), choosing between mobi...

Aug 24, 2025

Out-of-Stock Events: Preventing Revenue Leakage with Analytics Alerts (2025 Best Practices)

Out-of-Stock Events: Preventing Revenue Leakage with Analytics Alerts (2025 Best Practices)

Image Source: statics.mylandingpages.co Why Out-of-Stock Events Remain a $1 Trillion Threat (2025) Every supply chain and eCommerce professional is acutely aware: out-of-stock (OOS) incidents cost the...

Aug 24, 2025

Promo Banners vs Price Markdowns: Which Moves Conversion More in 2025?

Promo Banners vs Price Markdowns: Which Moves Conversion More in 2025?

Image Source: statics.mylandingpages.co The endless battle between promo banners and price markdowns isn’t just a theory—it’s the heartbeat of every eCommerce manager’s daily reality in 2025. Given th...

Aug 23, 2025

How to Measure the Conversion Impact of UGC, Video, and 3D Content on Your eCommerce PDPs (2025 Best Practices)

How to Measure the Conversion Impact of UGC, Video, and 3D Content on Your eCommerce PDPs (2025 Best Practices)

Image Source: statics.mylandingpages.co Why This Matters in 2025 In today’s hyper-competitive eCommerce landscape, Product Detail Pages (PDPs) are the battlefield where conversion is won or lost. Rich...

Aug 23, 2025

Why Is My Product Page View-to-Cart Add Rate Dropping? Root-Cause Diagnostic Checklist (2025)

Why Is My Product Page View-to-Cart Add Rate Dropping? Root-Cause Diagnostic Checklist (2025)

Image Source: statics.mylandingpages.co Struggling to understand why shoppers aren’t adding products to their carts, even though you're driving consistent page views? This modular checklist empowers e...

Aug 23, 2025

Checkout Drop-Off Analysis with Event Data: A Step-by-Step Guide (2025)

Checkout Drop-Off Analysis with Event Data: A Step-by-Step Guide (2025)

Image Source: statics.mylandingpages.co Introduction: What You’ll Achieve—and Why It Matters So, you’re seeing users bail out before completing purchases, and you want answers—the kind that lead direc...

Aug 23, 2025

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